4 simple solutions to diversify your CHR revenue streams

The hospitality and restaurant industries are directly affected by seasonal fluctuations as well as economic circumstances. Gastronomy-related activities sometimes struggle to ensure their sustainability, making the development of new methods to strengthen their cash flow essential.

Would you like to increase your revenue by expanding your offerings? Are you looking for original and inspiring ideas tailored to your sector but not too time-consuming?

Discover 4 very simple solutions to diversify your revenue streams in hospitality and catering (HORECA), thanks to the personalized store of our partner MyBeezBox and its multiple tools.

Solution #1: Strengthen your cash flow with gift vouchers and gift certificates

Gift certificates have a monetary value to spend (e.g., €20, €50). Gift vouchers define prepaid services that the recipient can enjoy (dinner for two, wine pairing menu, etc.).

Highly popular during holiday seasons or special occasions for gifting, gift vouchers and certificates are a practical, easy-to-buy idea that brings joy to the recipient.

42% of gift vouchers and certificates are sold at Christmas

This revenue source is often the most profitable for restaurateurs as it generates earnings at various times while introducing the establishment to new customers.

The first observed benefit is the immediate increase in cash flow. By selling services in advance, they generate additional revenue that often balances slow periods.

The second is an indirect gain linked to the non-use of the gift by the recipient within the validity period. In 10% to 30% of cases, gift vouchers are not redeemed.

The third is the generation of additional sales during the client’s visit. Guests using gift vouchers often treat themselves to extra purchases.

To easily manage sales, MyBeezBox is the ideal partner. Its fully automated solution handles sales through an online gift store integrated into your website and accessible at all times.

In less than 7 minutes, your clients select their option, personalize the voucher, complete payment, and receive purchase confirmation by email.
All without any effort on your part!

Solution #2: Attract new customers with discovery workshops

Learning and sharing experiences are booming trends. Customers increasingly appreciate discovery workshops that showcase the skills of artisans.

Offering exceptional masterclasses or fun, participatory events provides an opportunity to generate a rewarding additional revenue stream and boost the establishment’s image. Ideas for events include:

• Hosting a workshop for a specific occasion (Christmas, Valentine’s Day, etc.); organizing tastings on a particular theme;
• Offering beginner or advanced classes in cooking or wine tasting;
• Developing concepts for couples, families, or friends.

By sharing their expertise, restaurateurs communicate their passion warmly. Many participants love this creative and educational approach, recommending the experience and becoming new regular customers.

Solution #3: Increase sales volume with Click & Collect

By offering takeaway meal sales, restaurateurs generate new income streams and increase their sales volume. Business is no longer limited to the number of diners on-site, leading to exponential revenue growth.

MyBeezBox simplifies order management and payment processing. Automating these tasks frees professionals from time-consuming work and greatly simplifies the Click & Collect. Both customers and restaurateurs benefit from the system’s convenience.

This solution also provides an opportunity to promote special menus or surplus food (occasionally or daily), intended for delivery or takeaway, helping to optimize margins and stock management efficiently.

Solution #4: Promote your establishment with special events

To stand out from the competition and promote your establishment, organizing occasional events is an effective way to boost reputation and generate revenue. Themed dinners are a perfect example demonstrating this concept’s potential.

It also offers a way to boost activity during slow periods. By proposing original entertainment, restaurateurs attract customers looking for novelty and fun.

These events can also be managed digitally through an online ticketing system accessible from the establishment’s website.

Join over 1,200 tourism and restaurant professionals who have already increased their revenue by diversifying their income sources and benefit from the services and support of MyBeezBox.